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    <loc>https://oldnovo.com/blogs/stories/the-rugby-shirt-more-than-just-a-top</loc>
    <lastmod>2026-08-16T12:47:32+01:00</lastmod>
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      <image:title>The Rugby Shirt: More Than Just a Top</image:title>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/the-honest-ones</loc>
    <lastmod>2026-08-16T12:47:50+01:00</lastmod>
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      <image:title>The Honest Ones</image:title>
      <image:caption>Jim Telfer 1997 Lions speech the honest ones rugby values</image:caption>
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    <loc>https://oldnovo.com/blogs/stories/turn-out-clean</loc>
    <lastmod>2026-08-16T12:47:50+01:00</lastmod>
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    <loc>https://oldnovo.com/blogs/stories/oldnovo-rg-jersey-rgs-stripes</loc>
    <lastmod>2026-08-16T12:47:32+01:00</lastmod>
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      <image:title>The Making of the Old Novo RG Jersey: RGS Stripes, Re-Engineered</image:title>
      <image:caption>black, crimson and cream striped rugby jersey</image:caption>
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    <loc>https://oldnovo.com/blogs/stories/dave-pennock-every-rugby-shirt-tells-a-story</loc>
    <lastmod>2026-08-16T12:47:50+01:00</lastmod>
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      <image:title>Dave Pennock: Every Rugby Shirt Tells a Story</image:title>
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    <loc>https://oldnovo.com/blogs/stories/the-od-jersey-why-old-novo-chose-to-make-it-in-the-uk</loc>
    <lastmod>2026-08-16T12:47:32+01:00</lastmod>
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      <image:title>OD Jersey: Durham School, Gosforth Hoops and Made in the UK</image:title>
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    <loc>https://oldnovo.com/blogs/stories/old-novo-95-rugby-jersey-heritage-rugby-shirt-made-in-uk</loc>
    <lastmod>2026-08-16T12:47:32+01:00</lastmod>
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      <image:title>The Old Novo 95 Jersey: Why Heritage Rugby Shirts Are Back</image:title>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/gq-again-heres-what-i-actually-said</loc>
    <lastmod>2026-08-16T12:47:59+01:00</lastmod>
    <changefreq>weekly</changefreq>
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      <image:title>GQ (Again): Here&apos;s What I Actually Said</image:title>
      <image:caption>Old Novo in GQ</image:caption>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/3-the-rugby-jersey-that-built-patagonia</loc>
    <lastmod>2026-08-16T12:47:32+01:00</lastmod>
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      <image:title>#3: The Rugby Jersey That Built Patagonia</image:title>
      <image:caption>Patagonia rugby jersey heritage</image:caption>
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    <loc>https://oldnovo.com/blogs/stories/4-i-never-said-the-coolest-rugby-jerseys-had-to-be-worn-on-the-field</loc>
    <lastmod>2026-08-16T12:47:33+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0902/1118/9115/articles/https_3A_2F_2Fsubstack-post-media.s3.amazonaws.com_2Fpublic_2Fimages_2F26355fd8-fd2e-4fec-a6f4-449c43096f3f_802x800_65c34895-acac-4807-9cc0-3f9987c191ef.jpg?v=1786345327</image:loc>
      <image:title>#4: I Never Said the Coolest Rugby Jerseys Had to Be Worn on the Field</image:title>
      <image:caption>Palace x Polo Ralph Lauren rugby shirt as worn in The Bear</image:caption>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/1-the-5-coolest-rugby-jerseys-of-all-time</loc>
    <lastmod>2026-08-16T12:47:42+01:00</lastmod>
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      <image:title>#1: The 5 Coolest Rugby Jerseys of All Time</image:title>
      <image:caption>1997 British &amp; Irish Lions Adidas rugby jersey</image:caption>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/where-are-all-the-rugby-lifestyle-brands</loc>
    <lastmod>2026-08-16T12:47:50+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0902/1118/9115/articles/https_3A_2F_2Fsubstack-post-media.s3.amazonaws.com_2Fpublic_2Fimages_2Fac98ceca-1973-4645-bd61-133cc0bb72a2_735x921_9972ab77-8006-4649-a339-1114d379fefa.jpg?v=1786345373</image:loc>
      <image:title>Where Are All the Rugby Lifestyle Brands?</image:title>
      <image:caption>Rugby lifestyle fashion</image:caption>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/5-the-5-coolest-rugby-jerseys-of-all-time</loc>
    <lastmod>2026-08-16T12:47:42+01:00</lastmod>
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      <image:title>#5: The 1965 Argentina Pumas Heritage Jersey by Nike</image:title>
      <image:caption>1965 Argentina Pumas heritage jersey by Nike, 2015</image:caption>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/2-coolest-rugby-jersey-of-all-time</loc>
    <lastmod>2026-08-16T12:47:42+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0902/1118/9115/articles/https_3A_2F_2Fsubstack-post-media.s3.amazonaws.com_2Fpublic_2Fimages_2F20df5bea-daf4-4f77-ad39-09595a6f7067_1200x775_93c1252f-a980-4c5d-8e81-4e8286f53dab.jpg?v=1786353221</image:loc>
      <image:title>#2: The 1998 Canterbury Auckland Blues Temex Jersey</image:title>
      <image:caption>1998 Canterbury Auckland Blues Temex rugby jersey</image:caption>
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    <loc>https://oldnovo.com/blogs/stories/the-logan-jersey-the-headmaster-who-built-rgs-rugby</loc>
    <lastmod>2026-08-16T12:47:42+01:00</lastmod>
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      <image:title>The Logan Jersey: The Headmaster Who Built RGS Rugby</image:title>
      <image:caption>Old Novo Logan Striped Rugby Jersey, built from the 1897 RGS 1st XV photograph</image:caption>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/the-stade-francais-pink-jersey-kit-as-marketing</loc>
    <lastmod>2026-08-16T12:47:42+01:00</lastmod>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/where-are-the-stories-from-the-womens-game</loc>
    <lastmod>2026-08-16T12:47:50+01:00</lastmod>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/chris-ward-the-historian-who-wouldnt-let-novos-be-forgotten</loc>
    <lastmod>2026-08-26T09:42:12+01:00</lastmod>
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      <image:title>Chris Ward: The Historian Who Wouldn&apos;t Let Novos Be Forgotten</image:title>
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  <url>
    <loc>https://oldnovo.com/blogs/stories/the-grand-puba-moment-the-1993-tv-performance-behind-the-ap92-jersey</loc>
    <lastmod>2026-08-16T12:47:42+01:00</lastmod>
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      <image:title>The Grand Puba Moment: The 1993 TV Performance Behind the AP92 Jersey</image:title>
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