About us
OldNovo is the art of balancing the old and the new.
For those who lived and breathed the game but drifted away. Rugby is still in their bones. The boots might be hung up, but the values remain.
Born in Newcastle. Built for people who love the game and the life around it. Not performance tech, but everyday classics like rugby jerseys, tees, caps. Small drops. Easy to wear. Made to live in.
Sport meets culture. We tell stories around iconic jerseys and the people who wore them.
If this speaks to you, you’re in the club. Watch. Share. Buy when it makes sense. Your support shapes what comes next.
Thank you for being early.

— Matt
Address:
OldNovo Rugby Ltd
Newcastle Upon Tyne
NE65RD
Stories
View all-
The Making of the OldNovo RG Jersey: RGS Stripe...
matthew dehatyWe re-engineered classic RGS stripes into an everyday jersey. Yarn-dyed knit, engineered stripe placement, black collar, embroidered OldNovo script.
The Making of the OldNovo RG Jersey: RGS Stripe...
matthew dehatyWe re-engineered classic RGS stripes into an everyday jersey. Yarn-dyed knit, engineered stripe placement, black collar, embroidered OldNovo script.
-
The Honest Ones.
matthew dehatyIn life, just like in rugby, it’s tempting to look for shortcuts. To chase the highlight reel. But the older I get, the more I realise Telfer was right: the...
The Honest Ones.
matthew dehatyIn life, just like in rugby, it’s tempting to look for shortcuts. To chase the highlight reel. But the older I get, the more I realise Telfer was right: the...